Monday, November 30, 2009

Video: Pepsi and Grammy Award-Winning Artist Will.i.am to Create the Ultimate Music Collaboration

Having started in September, Pepsi started allowing music fans to apply their own musical touch to create their own unique mix of the song "La, La, La " by LMFAO. Will.i.am has joined Pepsi and LMFAO to help produce a user-generated video and music track that will be available to consumers in December 2009. Pepsi's "Ultimate Refresh" has introduced a new, digital mixing player that can be used by the music fans to combine three different original music clips along with the performance by LMFAO for a two minute collaborative video which can be viewed on www.ultimaterefresh.com. Upon uploading the video to the site, it will be revised by Will.i.am, and his favorite user-generated content will help Will.i.am to produce the ultimate remix of the song which will then be available free for download in early December 2009.
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5 comments:

  1. Tanner DavisDecember 7, 2009 at 10:27 AM

    Is this new application going to help boost sales? Or do you think that the money put into this will cost more than the benefits that Pepsi will take in? In general I do not really know how this will help your stocks, what do you think will be the benefit from this?

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  2. ColtonDecember 7, 2009 at 10:35 AM

    They have a good thing going here, i see this making Pepsi even more money on sales etc. They could potentially make a huge sales leap off of doing this for consumers. Good thinking on Pepsi's end.

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  3. AnonymousDecember 7, 2009 at 10:39 AM

    I agree with colton. I think that the public will take advantage of the opportunity to get involved with this. It will attract peoples' attention and possibly have the potential to boost sales.

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  4. seymourthnder11December 7, 2009 at 11:01 AM

    I also agree with Colton. This is really going to boost sales, especially to kids, teens, and music lovers. Also by using the popular artists, more people will be more likely to buy the products.

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  5. krohm17December 7, 2009 at 11:03 AM

    With this new idea going to boost the sale.I agree with Tanner. Will it cost more than there benefits. Will it help the Pepsi stocks or not. Will it take a big hit or will it go down hill. We might have to wait and see.

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