Thursday, November 5, 2009
Doritos Issues Last Call for Consumer-Created Ads Vying for $5 Million in Prizes and Air Time During Super Bowl XLIV
Doritos, Pepsico's Frito Lay divison, is making the last call on entries in this year's "Crash the Super Bowl" challenge. This event challenges fans to submit their own homemade 30 second advertisements that show and share their love for Doritos tortilla chips. The grand prize for winning the competition is a massive total of $5 million and even a free trip to the super bowl for the six finalists, where they will wait and watch the winning ads while they are displayed across the entire nation. The "Crash the Super Bowl" challenge is just another way for Doritos brand to give the control over to the consumers. The ads will air on February 7th, 2009 during the commercial spots in between the Super Bowl.
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Very interesting article Dan. I think by doritos doing this is will not only a publicity increase, but will also be a financial increase for their corporation. People will be persuaded to buy more doritos because they will have a chance to make themselves known, as well as a chance to win money and/or tickets to this year's Super Bowl.
ReplyDeleteI believe that $5 million is an insane amount to pay to the winner of a competition to make a commercial. I believe this money should be invested to help out the economy. It's crazy how much money people waste on pointless purchases. I believe that if some of this money was invested, the United States would benefit.
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